SEO, or Search Engine Optimization, is the practice of enhancing the quality, performance, and user experience of a website with the aim of increasing its visibility in search engines. By optimizing a website's ranking in the organic search results, it can reach a wider audience and attract more organic traffic.
Organic search results are not influenced by paid promotions and are instead based on the quality of a website and its relevance to the search query. By contrast, the paid ads section is where people pay to have their website displayed in the search results.
SEO is an essential part of a comprehensive digital marketing strategy, as it helps websites stand out in the crowded online space and reach their target audience organically. By focusing on optimizing various elements of a website, such as content, keyword usage, and technical aspects, a website can improve its visibility and attract more qualified traffic.
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