Wednesday, May 22, 2024

What is the Instagram Bonuses Program and Earning Breakdown

Imagine getting paid for your Instagram content – reels, photos, and carousels! That's the basic idea behind the program. It's currently invite-only, and creators are paid based on "bonus plays" rather than every single view.

My Experience: A Trail of Exploration

I recently joined the program (it's my fourth month!), and let me tell you, there wasn't much information readily available. So, I decided to create the video I always wished existed!

Earning Breakdown (April-May 2024):

Here's a glimpse into my earnings for the period April 15th to May 14th:

  • Photos: I experimented with carousels this month and made $7.80 with only 32,000 qualified views (around 24 cents per thousand views).
  • Reels: Despite having 200,600 bonus play views, I earned $35.97 (around 17 cents per thousand views). This is a significant jump from the previous month's 9 cents!

Total Earnings: $43.75 might not seem like a fortune, but for minimal effort, it's not bad!

Key Takeaways:

  • Focus on Both Photos & Reels: While Instagram seems to be favoring photos currently, reels still hold potential.
  • Engagement Matters: Just like with YouTube, content that sparks engagement (likes, comments) influences payouts.
  • Transparency is Key: I compared Instagram to YouTube Shorts. Both yielded similar earnings (around $17 per thousand views) for the same period. Short-form content creation can be quite lucrative!

Call to Action:

  • Join the Discussion: If you're in the program, share your experiences!
  • Explore Short-Form Content: Curious about maximizing short-form content across platforms? Let me know in the comments!


This information is based on my personal experience during a specific timeframe. The program is still under development, and earnings can vary significantly.


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