The familiar unboxing experience of Apple products might feel different with the upcoming iPhone 16 series. Apple is reportedly phasing out the iconic Apple logo sticker from its packaging. While this change is part of a broader sustainability initiative, it departs from a long-standing tradition.
According to an internal memo leaked by Apple, the company will no longer include the Apple sticker in the packaging of its new iPhones. This news follows a similar move earlier this year, where buyers of the Apple Vision Pro headset and new iPad Pro and iPad Air models were also not given the iconic sticker.
This latest decision aligns with Apple's commitment to reducing plastic waste and achieving its carbon-neutral goals by 2030. The removal of the sticker is just one step in this effort. Apple has already been pushing for more eco-friendly packaging materials. For example, the iPhone 16 series is expected to be packaged in boxes entirely made of fiber-based materials.
While the Apple sticker might be gone, it's somewhat out of reach. Buyers who purchase their new iPhones directly from Apple Store locations can still request a sticker from an employee. However, those who buy their iPhones from third-party retailers or online will miss out on the collectible.
The move to eliminate the Apple sticker is part of a more significant trend of streamlining Apple's product packaging. In 2020, with the release of the iPhone 12 series, Apple stopped including a charger adapter and EarPods in the box. This move was also justified to reduce electronic waste and promote sustainability.
The minimal approach to iPhone packaging will continue with the iPhone 16 series. The expected contents of the new iPhone box will include the device itself, a few documentation pages, a SIM eject tool (specific to India), and a USB-C to USB-C cable.
Apple's commitment to sustainability is evident in its packaging choices. The company continuously looks for ways to reduce its environmental impact, even if it means saying goodbye to a nostalgic element like the iconic Apple sticker. This move might be a small change for some, but it represents a more significant shift towards a more eco-conscious future for the tech industry.
The elimination of the Apple sticker highlights the evolving relationship between consumers and tech companies. As environmental concerns rise, companies like Apple are taking steps to demonstrate their commitment to sustainability. While some might miss the sticker as a collectible, others might applaud the move as a step in the right direction toward a greener future.
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