It feels like you've been following every tip on how to grow on YouTube, but why is your channel still not growing? Or perhaps you feel like the YouTube algorithm dislikes you, and you even have evidence that it prioritizes your competitors over your content, which you believe is actually better. Well, if you feel this way, you're in the right place. By the end of this video, we'll share three golden rules that, if you follow them in 2024, will help you get more subscribers and views. In fact, we're confident that you'll grow faster than you imagine. Actually, it's not just wishful thinking; we're pretty sure because a creator who used to struggle to grow now has over 300,000 subscribers, not just from shorts, but also from their long-form content. So, these tips are suitable for both.
The first golden rule is that your target audience will determine how many views you'll get. Do you know why Mr. Beast can get almost 100 million views on almost every video? It's because he creates content that is desired or potentially desired by 100 million people. Now, if you can't get 100 million views or even 10 million views, or maybe you're struggling to get 1,000 views, it might be because the titles you choose aren't relevant to many people. So, how do we know how many people are interested in the content we create?
There are two ways. First, we can look at competitors in our niche and see how many views they get. For example, we can go to YouTube Studio, then to analytics, and then to research. There, we can see other channels watched by our current audience. Don't focus on channels bigger or smaller than ours. Focus on channels similar to ours.
For example, Marcus Jones is another creator in our niche. We can see he can get a maximum of 1.6 million views and an average of around 1 million views. From there, we can estimate how many views we might get based on the content we upload. Remember, don't compare ourselves to people outside our niche because it will create false expectations.
And we need to understand that the number of views we get is determined by the target audience we aim for and how often we upload. For example, if we only upload once a month but our target audience is around 500,000, then we might get 500,000 views on one video. But if we upload 10 times, we might only get 50,000 views on each video.
Another way to know our target audience is by going to the research tab in analytics. There, we can see what videos our competitors create or what our audience is interested in. We can see how many views, how long the videos have been up, and this can be a good way to know the type of content we can create or how many views we might get.
Another way is to use tools like vidIQ, go to the keyword research section, and find out how many people are searching for specific topics. For example, "how to make money on TikTok." Here we can see that 125,000 people search for it every month. But we can also see other variations like "how to make money on TikTok shop," which is only searched for by 20,000 people. So, we can see that just by adding certain words, we can determine the level of audience interest in our topic. Additionally, we can see topic suggestions from vidIQ, which will help us find new video ideas. We can get these very quickly, and we can immediately test these ideas by searching on YouTube.
The second golden rule is that we must understand that the best content will rise to the top. What we mean is that our content must be better than our competitors' content. And remember, making better content doesn't mean we have to have more employees, more money, or better equipment. We're sure none of that is actually important.
The biggest content creators on YouTube, like Mr. Beast, started out just using an iPhone, and with that, he was able to get his first million subscribers. So, there's no reason for us to create worse content. What we need to focus on is our intro or thumbnail. An intro for YouTube shorts, and a thumbnail for long-form video content. These should be better than our competitors'. The way to do this is easy; we can create a more interesting script or more emotional visuals for the thumbnail. If we can't, maybe it's just because we're lazy and not making an effort to come up with good ideas to grab our audience's attention. Secondly, we need to be closer to our audience.
The bigger the creator on YouTube, the harder it is for them to be close to their audience. This is our chance as the underdog. Now, we can easily engage with our audience. The easiest way is by reading comments on competitor videos or on our own videos. What are they commenting on? What makes them happy or angry? This can be a good source of ideas for our content.
The third golden rule is that our audience is the most important. We must understand that we come after our audience. Don't focus too much on what we like, but focus on what our audience likes. If we can do this, we'll succeed on YouTube.
Remember, it's not about us but about our audience. Our audience will change over time, so we also need to change to continue to attract their attention. This is crucial for long-term success on YouTube. If we don't try to attract our audience's attention, we won't get the views and subscribers we want. Over time, we'll lose viewers and subscribers, and that's definitely not a good thing.
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