Instagram is reportedly testing a new feature called "Blend," which allows two users to curate a private feed of reels together. The feature was first spotted by Alessandro Paluzzi, a well-known reverse engineer and leaker, who shared details about it via Twitter.
According to Paluzzi, Blend will be a private feature between two users, meaning that their other friends won't be notified if they start a Blend together. Additionally, either user can leave the Blend at any time, although it's unclear if the Blend will end if the host leaves.
The feature description provided by Paluzzi suggests that Blend will enable users to share a feed of curated reels content with a friend on Instagram. However, it's uncertain if the feed will include recommendations outside of the users' interests, and the frequency of content refreshes remains unknown.
Currently, Blend is only available internally, and there's no information on when or if it will be released to the public. It's possible that the feature's name may change to avoid confusion with Spotify's similarly named "Blend" feature. Alternatively, Instagram may decide not to release Blend publicly at all.
Blend represents a new way for users to discover and share content on Instagram, fostering deeper connections and potentially introducing users to new interests. The feature has the potential to enhance user engagement and interaction on the platform.
As Blend is still in testing, it's essential to await further updates from Instagram regarding its availability and functionality. In the meantime, users can share their thoughts and opinions on the feature in the comments section.
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